In a statement, #levis says, “Drawing inspiration from Beyoncé’s
innovative approach to art, culture and storytelling, the campaign
reimagines
classic Levi’s® looks and films. In a series of chapters, the new
campaign reinterprets several of the Levi’s® brand’s most iconic
advertisements, bringing them into the modern era through the
transformative vision of celebrated filmmaker Melina Matsoukas.
The first film — inspired by “Launderette,” the 1985 ad that famously reignited “I Heard It Through the Grapevine” on the Billboard charts — places Beyoncé center stage and celebrates the Levi’s® brand’s heritage as a canvas for self-expression, worn by changemakers and icons alike.”
What do you think?
✍️“feel free to disagree in the comments 👀 ☝️👆 & let JAIYEORIE know what U think!” 📎
0 Comments